Dowell is a proud Philippine brand founded during the Asian financial crisis in 1998, the currency crisis that affected the wider economy and led to economic downturns in the Philippines. Realising that stimulating domestic demand was the only viable option in a downturn caused by external circumstances, its mother company Collins International Trading Corporation, the leading distributor of high end household products introduced Dowell as answer to decreasing demand on expensive appliances.

The brand name “Dowell” was coined to remind us to “do well in times of adversity”. True to its name, Dowell was the first to introduced industrial electric fans to the Philippine market. At that time, the need for sturdy high quality industrial type electric fan at affordable prices was high.

Dowell has been dedicated to innovation and creating a high quality brand over the past 15 years and fostered differentiated and sustainable competitive advantage. It has the most trendy and practical household appliances that offers modern convenience for today’s modern Filipino families.

Dowell aims to be a known trusted brand of exceptional quality and value home appliances that elevates the Filipino way of living. Through its wide array of household appliances that meets global standard of quality, its continued dedication for creating innovative unique household appliances are designed to fit the modern lifestyle of the Filipino family.