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MANILA, Philippines – OPPO won the second quarter of 2019 in terms of total smartphone shipment in the Philippines, according to analyst firm Canalys.
OPPO took a 28% share of the market, followed by Samsung with 19%, and Vivo at 17%.
In the overall Southeast Asian market, OPPO finished second shipping a total of 7.3 million units, its best-ever quarterly performance in the region, representing a 49% year-on-year growth. Samsung, still the worldwide leader, is also the top-selling brand in the region this quarter with 7.7 million shipped. Rounding out the region's top 5 are Vivo with 4.1 million shipped, Xiaomi with 3.7 million, and Realme with 1.6 million.
Samsung is said to be "fighting back" in Southeast Asia to hold off the Chinese challengers, rapidly rolling out and marketing phones like the A-series and M-series. Analyst Matthew Xie said the M-series, in particular, "did well in volume, so the strategy is working."
Another analyst, Shengtao Jin, said OPPO has been moving quite aggressively too, trying to overtake Samsung in the region. Jin said OPPO helped itself by spinning off Realme into its own brand last year, allowing it to expand aggressively. Its top-sellers, however, remain the budget A5s and the A3s, so it's still "facing challenges when trying to position itself as a high-end alternative to Samsung."
MANILA, Philippines – OPPO won the second quarter of 2019 in terms of total smartphone shipment in the Philippines, according to analyst firm Canalys.
OPPO took a 28% share of the market, followed by Samsung with 19%, and Vivo at 17%.
In the overall Southeast Asian market, OPPO finished second shipping a total of 7.3 million units, its best-ever quarterly performance in the region, representing a 49% year-on-year growth. Samsung, still the worldwide leader, is also the top-selling brand in the region this quarter with 7.7 million shipped. Rounding out the region's top 5 are Vivo with 4.1 million shipped, Xiaomi with 3.7 million, and Realme with 1.6 million.
Samsung is said to be "fighting back" in Southeast Asia to hold off the Chinese challengers, rapidly rolling out and marketing phones like the A-series and M-series. Analyst Matthew Xie said the M-series, in particular, "did well in volume, so the strategy is working."
Another analyst, Shengtao Jin, said OPPO has been moving quite aggressively too, trying to overtake Samsung in the region. Jin said OPPO helped itself by spinning off Realme into its own brand last year, allowing it to expand aggressively. Its top-sellers, however, remain the budget A5s and the A3s, so it's still "facing challenges when trying to position itself as a high-end alternative to Samsung."
MANILA, Philippines – OPPO won the second quarter of 2019 in terms of total smartphone shipment in the Philippines, according to analyst firm Canalys.
OPPO took a 28% share of the market, followed by Samsung with 19%, and Vivo at 17%.
In the overall Southeast Asian market, OPPO finished second shipping a total of 7.3 million units, its best-ever quarterly performance in the region, representing a 49% year-on-year growth. Samsung, still the worldwide leader, is also the top-selling brand in the region this quarter with 7.7 million shipped. Rounding out the region's top 5 are Vivo with 4.1 million shipped, Xiaomi with 3.7 million, and Realme with 1.6 million.
Samsung is said to be "fighting back" in Southeast Asia to hold off the Chinese challengers, rapidly rolling out and marketing phones like the A-series and M-series. Analyst Matthew Xie said the M-series, in particular, "did well in volume, so the strategy is working."
Another analyst, Shengtao Jin, said OPPO has been moving quite aggressively too, trying to overtake Samsung in the region. Jin said OPPO helped itself by spinning off Realme into its own brand last year, allowing it to expand aggressively. Its top-sellers, however, remain the budget A5s and the A3s, so it's still "facing challenges when trying to position itself as a high-end alternative to Samsung."